Helly Hansen is looking for a Senior Manager CRM (temp)

Arbeidsgiver Helly Hansen AS Stillingstittel Senior Manager CRM (temp) Frist 29.10.2023 Ansettelsesform Vikariat

Bli kjent med Helly Hansen AS

As the Senior Manager CRM maternity cover, you will be responsible for continuing the growth our 1st party customer database (acquisition) and increasing purchase frequency and Lifetime Value of our consumers (retention). This includes driving strategic marketing plans to grow omnichannel sales and to improve the customer experience within our communications. The Senior Manager CRM will manage the email marketing manager, EU, whose role is to manage email and SMS from beginning to end. This role will work closely alongside the NA CRM team, to ensure consistency and sharing learnings across the channel. This person will also drive the strategy and success of the marketing automation flows, addressing different stages in the consumer lifecycle.The role will be responsible for gaining and sharing insights across the broader business regarding what performs well, what consumers engage with and what does not perform according to expectations so that Helly Hansen can continuously improve the customer experience.Role accountabilitiesDrive commercial success through impactful BAU and automation campaigns. Ensuring alignment with brand standards and optimized performance, alongside agencies and digital/ ecommerce teams.Ensure CRM strategies are aligned with business goals.Understand Helly Hansen customer behavior, developing data insights to enhance customer engagement and conversion.Champion continuous advancement of our CRM features and capabilities, collaborating across teams to align CRM strategies seamlessly.Monitor and improve customer lifetime value strategies, ensuring maximum profitability.Oversee the health of email and SMS database, putting programs in place for continual monitoring of hygiene and reengagement.Management of the CRM Manager, EU role.Oversee relationship of 3rd party agencies for project and consultation work.Management of the CRM budget and its allocation across projects.Monitor results to ensure they are tracking against business goals, raising the flag to the consumer business director as needed.Strive for continuous improvement, research & identify key trends within the industry and email marketing.Ensure compliance with data privacy regulations across all customer touch points.Knowledge, skills and experienceYou have 5+ of experience within CRM & Email Marketing.Proven track record in enhancing customer engagement, acquisition, retention, and revenue growth.Extensive expertise in CRM platforms, marketing automation, and data analytics tools. Knowledge of Salesforce and Emarsys is a plus.You have strong leadership skills and regularly work with cross functional teams from other areas of the business.You have excellent copywriting and communication skills with a strong attention to detail.You are results orientated and customer focused.Fluency in written and spoken English is mandatory. Skills in Norwegian, Swedish, German, French, Italian, and/or Spanish are a strong bonus.We offerA culture that rewards excellence in an exciting phase of growth and new opportunitiesAn ambitious, dynamic, creative, and international environmentDiscounts on great gear Competitive compensation and benefits, and an active environment with passion for sportsThis position is a full-time employment at our Oslo Headquarters. The role is temporary for minimum of 1 yearApplication is ONLY accepted in portal(Due to personal data protection rules) and not later than 29 October 2023

Om arbeidsgiveren Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics more than 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA® Stay Dry technology, the patented H2Flow? temperature regulating system, and the revolutionary lighter, warmer LIFALOFT? insulation. Building on Helly Hansen’s proprietary HELLY TECH® waterproof/breathable system, the technical outdoor brand has most recently introduced the award-winning LIFA INFINITY PRO? - the company’s most innovative and responsible waterproof/breathable technology to date.Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally.Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world and the company is owned by Canadian Tire Corporation (CTC). To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com

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